After multiple failed collaborations with marketing agencies Majestic Driveways came to Auxo to decrease their £400 cost per lead for their free resin driveway quotes. Within three months we had achieved this and brought lead cost down to £35! Safe to say Majestic were happy with this result!
After multiple failed collaborations with marketing agencies Majestic Driveways came to Auxo to decrease their £400 cost per lead for their free resin driveway quotes. Within three months we had achieved this and brought lead cost down to £35! Safe to say Majestic were happy with this result!
Leads that were generated by previous agencies were not qualified and very expensive. It became very difficult for the owners at Majestic to see where their next job was coming from and they needed a consistent flow of leads, with ads account that had next to no learning or data.
To overcome this we first tried to understand the pain points of people wanting a resin driveway.
Within month three of running the account cost per lead was down from £400 to just £35. Not only this but the leads became a lot more consistent with a guarantee of a certain amount of jobs a week.
Leads that were generated by previous agencies were not qualified and very expensive. It became very difficult for the owners at Majestic to see where their next job was coming from and they needed a consistent flow of leads, with ads account that had next to no learning or data.
To overcome this we first tried to understand the pain points of people wanting a resin driveway. We audited the current process for leads and how the lead flow management occurs and decided that a custom built CRM and lead automations were the way forward.
After creating a conversion rate optimised (CRO) landing page and centering creatives and text around the USP’s of Majestic’s resin driveways, we then began to see results. Within month three of running the account cost per lead was down from £400 to just £35. Not only this but the leads became a lot more consistent with a guarantee of a certain amount of jobs a week. This has been maintained for over half a year.
Whether its hitting the right audience with your ads or establishing a strong community or organic social we pride ourselves on getting to know and nurture audiences.
We choose the right placements down to the finest detail from screens to CTA button placement.
Tailored creatives to stop thumbs scrolling past your ads, emails or socials.
You’ll see us say data-driven a lot and that’s because its our ethos, we use data to make informed decisions that ultimately improves performance.
It’s not all about targeting the same audience over an over its about nurtures an audience through their own personal buyer journey.
With video being one of the most engaged with forms of content it would be silly not prioritise this form of content and after all…content is king.
Whether its hitting the right audience with your ads or establishing a strong community or organic social we pride ourselves on getting to know and nurture audiences.
It’s not all about targeting the same audience over an over its about nurtures an audience through their own personal buyer journey.
You’ll see us data-driven a lot and that’s because its our ethos, we use data to make informed decisions that ultimately improves performance.
