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FinNexus specialises in securing fast, efficient funding for businesses. By partnering with leading brokerages, they provide tailored financial solutions to aid businesses in their journey. Their streamlined process ensures quick assessment, personalised consultation, and rapid approval, helping businesses achieve their goals with minimal hassle
FinNexus specialises in securing fast, efficient funding for businesses. By partnering with leading brokerages, they provide tailored financial solutions to aid businesses in their journey. Their streamlined process ensures quick assessment, personalised consultation, and rapid approval, helping businesses achieve their goals with minimal hassle
FinNexus struggled with poor experiences with previous agencies, who provided ineffective lead generation and wasted budget. The strategies employed did not yield quality leads, resulting in low return on investment and stalled growth of the brand. This situation created frustration for them & their partners, highlighting the need for a strategic overhaul.
To tackle FinNexus’s challenges, we first deployed a multi-channel strategy. We then monitored this closely to understand what yielded the highest quality leads, and bottom line ROI.
With the volume of traffic being driven, we then focused our attention on the post-click experience. Optimising the landing pages and funnel saw a 43% uplift in conversions, allowing us to get more for the same budget.
We introduced conditional formatting that automatically disqualified low quality leads outside of the target customer profile.
FinNexus struggled with poor experiences with previous agencies, who provided ineffective lead generation and wasted budget. The strategies employed did not yield quality leads, resulting in low return on investment and stalled growth of the brand. This situation created frustration for them & their partners, highlighting the need for a strategic overhaul.
To tackle FinNexus’s challenges, we first deployed a multi-channel strategy, integrating various advertising platforms to diversify our approach and lead sources. We then monitored this closely to understand what yielded the highest quality leads, and bottom line ROI.
With the volume of traffic being driven, we then focused our attention on the post-click experience. Optimising the landing pages and funnel saw a 43% uplift in conversions, allowing us to get more for the same budget.
After fixing the tap and providing a consistent lead flow, it was time to filter out the low quality to avoid the client being ‘busy fools’. We introduced conditional formatting that automatically disqualified low quality leads outside of the target customer profile. This reduced the time spent in the sales process as only high intent leads were taken forward.
Whether its hitting the right audience with your ads or establishing a strong community or organic social we pride ourselves on getting to know and nurture audiences.
We choose the right placements down to the finest detail from screens to CTA button placement.
Tailored creatives to stop thumbs scrolling past your ads, emails or socials.
You’ll see us data-driven a lot and that’s because its our ethos, we use data to make informed decisions that ultimately improves performance.
It’s not all about targeting the same audience over an over its about nurtures an audience through their own personal buyer journey.
With video being one of the most engaged with forms of content it would be silly not prioritise this form of content and after all…content is king.
Whether its hitting the right audience with your ads or establishing a strong community or organic social we pride ourselves on getting to know and nurture audiences.
It’s not all about targeting the same audience over an over its about nurtures an audience through their own personal buyer journey.
You’ll see us data-driven a lot and that’s because its our ethos, we use data to make informed decisions that ultimately improves performance.
