Elizabeth Sands is the driving force behind Elizabeth Sands Beauty School. After relocating to Northern Ireland in 2010 and facing personal challenges, she pursued a career in beauty, establishing her own home salon. By 2016, she had founded her beauty school in Portadown and this is where her journey in the online beauty industry began.
Elizabeth Sands is the driving force behind Elizabeth Sands Beauty School. After relocating to Northern Ireland in 2010 and facing personal challenges, she pursued a career in beauty, establishing her own home salon. By 2016, she had founded her beauty school in Portadown and this is where her journey in the online beauty industry began.
Post-Covid, her previous agency’s ineffective strategies led to declining sales and growth. Elizabeth’s business was overly reliant on Facebook ads, and when these underperformed, everything shook. Her entire business model was at risk, highlighting the urgent need for a more diversified and resilient marketing approach for continued growth.
We began by improving her Facebook ads. By implementing high-performing creatives, we pushed her ROAS from 2.2 to 6:1.
Next we introduced Google and Bing ads into her strategy. Her PPC return grew from £0 to £50k per month within six months, greatly expanding her reach.
Hyper-targeted email automations were designed to capture, nurture, and convert customers. This system ensured continuous engagement and sales.
Post-Covid, her previous agency’s ineffective strategies led to declining sales and growth. Elizabeth’s business was overly reliant on Facebook ads, and when these underperformed, everything shook. Her entire business model was at risk, highlighting the urgent need for a more diversified and resilient marketing approach for continued growth.
To overcome Elizabeth’s business challenges, we began by improving her Facebook ads. By implementing high-performing creative, we pushed her ROAS from 2.2 to 6:1, instantly getting a bigger bang for her buck.
Next, a PPC search volume audit revealed high interest in her offerings, leading us to introduce Google and Bing ads into her strategy. Her PPC return grew from £0 to £50k per month within six months, greatly expanding her reach and customer base.
To further capitalise on this increased traffic, we implemented hyper-targeted email automations designed to capture, nurture, and convert customers around the clock. This system ensured continuous engagement and sales, working for the business 24/7 to support growth.
Whether its hitting the right audience with your ads or establishing a strong community or organic social we pride ourselves on getting to know and nurture audiences.
We choose the right placements down to the finest detail from screens to CTA button placement.
Tailored creatives to stop thumbs scrolling past your ads, emails or socials.
You’ll see us data-driven a lot and that’s because its our ethos, we use data to make informed decisions that ultimately improves performance.
It’s not all about targeting the same audience over an over its about nurtures an audience through their own personal buyer journey.
With video being one of the most engaged with forms of content it would be silly not prioritise this form of content and after all…content is king.
Whether its hitting the right audience with your ads or establishing a strong community or organic social we pride ourselves on getting to know and nurture audiences.
It’s not all about targeting the same audience over an over its about nurtures an audience through their own personal buyer journey.
You’ll see us data-driven a lot and that’s because its our ethos, we use data to make informed decisions that ultimately improves performance.
